Data Protection & Privacy
At 777ae, we take the privacy and security of your personal data extremely seriously. This Privacy Policy explains in plain, transparent terms exactly what data we collect, why we collect it, how we use and store it, who we share it with, and what rights you hold as a 777ae player in Pakistan. Please read this document carefully before creating or using your 777ae account.
Our Commitments to You
Six core pillars that define how 777ae handles your personal information. The full policy detail follows below.
777ae collects only the personal data that is strictly necessary to deliver our services, verify your identity, process payments, and comply with applicable legal and regulatory obligations. We do not collect data speculatively.
All personal data held by 777ae is stored on secure, access-controlled servers and protected by 256-bit SSL encryption in transit. Access to player data is restricted to authorised 777ae personnel and licensed third-party processors only.
777ae does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your data is yours. We use it solely to operate your account and to comply with our legal obligations as a licensed gaming operator.
You have the right to access, correct, and in certain circumstances request deletion of the personal data that 777ae holds about you. You may exercise these rights at any time by contacting 777ae customer support via the details provided in this policy.
777ae retains personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements under our international gaming licence.
777ae uses cookies and similar tracking technologies solely to improve platform performance, remember your preferences, and deliver a better gaming experience. We do not use cookies to build advertising profiles or share browsing data with ad networks.
777ae ("we", "us", "our") is the operator of the online casino and sports betting platform accessible at https://777ae.bet. 777ae is the data controller responsible for the personal data of players and visitors who use the 777ae platform (the "Platform"). For the purposes of this Privacy Policy, the terms "player", "user", and "you" refer to any individual who registers an account on, visits, or otherwise interacts with the 777ae Platform.
777ae is committed to protecting the privacy of all users, with particular attention to the privacy rights of players based in Pakistan. Our data practices are aligned with internationally recognised privacy principles including those reflected in GDPR-equivalent frameworks, and are subject to the requirements of our international gaming licence authority.
If you have any questions about this Privacy Policy, about the personal data that 777ae holds about you, or about your privacy rights, you may contact the 777ae Data Protection team at any time using the contact details provided in Section 14 of this policy.
777ae collects personal data from you in three principal ways: data you provide to us directly, data collected automatically when you use the Platform, and data received from authorised third-party sources. The categories of personal data we collect are set out in the table below.
| Category | Examples | Source |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, photograph | Provided by you during registration or KYC verification |
| Contact Data | Email address, phone number, city of residence (e.g., Karachi, Lahore, Islamabad) | Provided by you during registration |
| Financial Data | JazzCash / EasyPaisa account reference, bank account details (HBL, UBL, Meezan Bank), USDT wallet address, transaction history | Provided by you during deposit / withdrawal |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Collected automatically via platform logs and cookies |
| Usage Data | Pages visited, games played, bets placed, session duration, click-stream data | Collected automatically via platform analytics |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Generated during your interactions with 777ae support |
| Verification Data | KYC documents, proof of address, payment method ownership evidence | Provided by you or by licensed KYC partners |
Where 777ae asks you to provide personal data as part of the registration or verification process, failure to provide that data may result in 777ae being unable to open or maintain your account, process deposits or withdrawals, or comply with its regulatory obligations.
777ae uses the personal data it collects for the following specific purposes. We do not use your data for any purpose that is incompatible with the purposes listed below without first notifying you and, where required, obtaining your consent.
777ae processes personal data on one or more of the following legal bases, depending on the specific processing activity in question:
777ae does not sell, rent, or trade personal data with third parties. We may share your personal data with the following categories of recipients, strictly to the extent necessary to deliver 777ae services or to comply with our legal obligations:
All third-party service providers with whom 777ae shares personal data are required to process such data only in accordance with 777ae's written instructions and to implement appropriate technical and organisational security measures. 777ae does not permit third-party service providers to use your data for their own marketing or commercial purposes.
777ae operates under an international gaming licence and may use service providers located outside Pakistan. As a result, your personal data may be transferred to, stored in, and processed in countries other than Pakistan. Where such transfers occur, 777ae takes appropriate steps to ensure that your data remains protected to a standard equivalent to or greater than the protections afforded under this Privacy Policy.
Appropriate safeguards for international transfers may include the use of standard contractual clauses approved by recognised data protection authorities, binding corporate rules, or transfers to jurisdictions that have been determined to provide an adequate level of data protection. If you wish to obtain more information about the safeguards applied to a specific international transfer, please contact 777ae's Data Protection team.
777ae retains your personal data for as long as your account remains active and for a period thereafter as required to comply with our legal, regulatory, and contractual obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML / gaming licence regulatory obligation |
| Transaction & Financial Data | Duration of account + 7 years after closure | Financial record-keeping and AML obligations |
| Communications Data | 3 years from date of communication | Dispute resolution and quality assurance |
| Technical & Usage Data | 13 months from collection | Platform security and fraud prevention |
| Self-Exclusion Records | Indefinite (or as required by licence authority) | Responsible gaming compliance |
| Marketing Consent Records | Until consent is withdrawn + 3 years | Consent management and legal compliance |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 777ae's data destruction procedures. Where data is anonymised rather than deleted, it may be retained indefinitely for analytical purposes as it will no longer be capable of identifying any individual.
777ae uses cookies and similar tracking technologies (such as web beacons and local storage) on its Platform. Cookies are small text files placed on your device that allow 777ae to recognise your browser, remember your preferences, and improve your experience on the Platform.
The following categories of cookies are used by 777ae:
You may control cookie behaviour through your browser settings. Please note that disabling strictly necessary cookies may prevent certain features of the 777ae Platform from functioning correctly. For guidance on managing cookies in your specific browser, please refer to your browser's help documentation.
Subject to applicable law and to certain exceptions permitted under gaming and AML regulations, you have the following rights in relation to the personal data that 777ae holds about you:
To exercise any of the above rights, please contact the 777ae Data Protection team using the contact details in Section 14. 777ae will respond to all valid requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days, in which case you will be notified of the extension and the reasons for it within the initial 30-day period.
The 777ae Platform is strictly intended for adults aged 21 years and older. 777ae does not knowingly collect personal data from any person under the age of 21. Age verification is performed as part of the 777ae account registration and KYC process, and 777ae reserves the right to request documentary proof of age at any point during the account lifecycle.
If 777ae becomes aware or has reasonable grounds to suspect that personal data has been collected from an individual under the age of 21, it will take immediate steps to close the relevant account, return any funds where legally required to do so, and securely delete the associated personal data. Parents or guardians who believe that a minor may have registered on 777ae are encouraged to contact our support team immediately.
777ae strongly encourages parents and guardians to make use of parental control software and internet filtering tools to prevent minors from accessing online gambling platforms, including 777ae. A number of parental control resources are available for this purpose.
777ae implements a comprehensive range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include, but are not limited to:
Despite these measures, no method of transmission over the internet or electronic storage is completely secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 777ae will notify you and the relevant supervisory authority in accordance with applicable law and our regulatory obligations. We encourage you to report any suspected security vulnerability to our support team immediately.
The 777ae Platform does not contain links to third-party websites, platforms, or services that are outside the control of 777ae, except as necessary to deliver licensed game content or payment services. Where interactions with third-party payment gateways (such as JazzCash or EasyPaisa) are required, you will be interacting with those providers' own platforms and subject to their own privacy policies.
777ae is not responsible for the privacy practices or the content of any third-party platform, including third-party payment providers, game suppliers, or identity verification services. We encourage you to review the privacy policies of any third-party service you interact with in connection with your use of 777ae.
777ae reserves the right to update, amend, or replace this Privacy Policy at any time. The date of the most recent revision is displayed at the top of this page. Where changes are material — that is, where they significantly affect how 777ae uses your personal data or your rights in relation to it — 777ae will notify you by email and/or via a prominent notice on the Platform prior to the changes taking effect.
Your continued use of the 777ae Platform following the publication of any updated Privacy Policy constitutes your acknowledgement of the updated policy. If you do not agree with any changes to this Privacy Policy, you should cease using the Platform and contact support to arrange account closure in accordance with the procedure described in the 777ae Terms & Conditions.
We recommend that you review this Privacy Policy periodically to stay informed about how 777ae is protecting your personal data. Previous versions of this policy are available upon request from the 777ae Data Protection team.
If you have any questions, concerns, or complaints about this Privacy Policy, about the personal data that 777ae holds about you, or about how 777ae processes your data, please contact the 777ae Data Protection team. Our team is available 24 hours a day, 7 days a week, and can assist in both English and Urdu.
You may contact us via live chat on the Platform, or by email at:
The email address above is provided as plain text for reference only. It is not a clickable link. Please copy it manually into your email client.
777ae aims to resolve all privacy-related complaints promptly and fairly. If you are not satisfied with the outcome of your complaint after engaging with 777ae's internal process, you may have the right to escalate your complaint to the relevant supervisory authority or to the dispute resolution body designated under our gaming licence. Details of available escalation routes will be provided to you as part of our complaint response.
Your data is protected, your privacy is respected, and your gaming experience is secured by 256-bit encryption. Join thousands of Pakistani players across Karachi, Lahore, Islamabad, and beyond — and bet with confidence on cricket, slots, casino, and more.